Andrew Brunton, UK Processing & Imaging Manager at Shearwater GeoServices, explains how workloads are growing at breakneck speed for every industry with the increasingly critical role of data-intensive technology, from AI to machine learning. This digitalization is placing pressure on many facets of business operations, from IT to sustainability, while cost efficiencies and carbon improvements top boardroom agendas at the same time. As a global provider of geophysical marine services, Shearwater’s expert imaging technology and processing software provides high-quality sensor imaging and seismic data analysis. As we have continued to acquire and operate high performance workloads at a much greater scale, we needed a reliable partner that could host its data-intensive workloads and processing equipment, meeting high-capacity compute demands with an environmentally responsible approach. In this session, we will outline the critical importance of location when it comes to the future of housing data and workloads, drawing on key points as to why the Nordics remain the safest bet. We will also outline the transformation, from initial challenges to the benefits and opportunities, that Shearwater has experienced in migrating its equipment from a data center site in the UK to atNorth's state-of-the-art ICE02 facility in Iceland.