Data centers are now as crucial to all infrastructure as roads, railways, and airports. And with the ongoing green and digital transformation, the need for data centers will continue to increase. Yet, the sustainability of IT infrastructure itself is just as important as the benefits that technology can have on our day-to-day lives. This presentation will connect the technologies we are all using and relying on – both in our daily lives and at work – with the physical IT and energy infrastructure that underpins those technologies. The session will also offer perspective and insight into how data center and digital infrastructure professionals can introduce and explain the sector to the public and attract talent, as it is a growing industry with many opportunities that requires diverse expertise, all while offering a rewarding purpose: building a sustainable digital backbone for the world.