In the Norwegian energy debate, data centers are often portrayed as a high‑profile and controversial industry. The discussion is shaped by concerns around power consumption, grid capacity, environmental impact, and local acceptance. A common perception is that data centers deliver limited value to local communities.
In this session, Mette Gulbrandsen from Green Mountain will challenge some of the most persistent myths surrounding the data center industry. The presentation will focus on real economic impact, practical sustainability measures, and the role data centers play in local and regional value creation. It will also highlight why suppliers and partners are a critical part of the solution—and how the industry as a whole must take greater responsibility to build long‑term societal acceptance in Norway.
With Mette Berger Gulbrandsen, Chief Brand, People and Sustainability Officer.
